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Keywords: Media
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–5.
Published: 02 November 2023
..., compelling them to act. Media Medium On a warm Monday morning, Kushan, a marketing executive at SearchING, weaved his car to work through the Mumbai traffic. Kushan was Team Lead in the Advertisement Sales (Ad Sales) department of SearchING, a popular search engine. Most of SearchING's...
Includes: Supplementary data
