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Keywords: Nostalgia
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–25.
Published: 01 November 2023
..., had just managed to reach back home after 3 hours on the road and was reviewing his preparations for a presentation with the Chairman, NESTLÉ India, about the way forward for the Maggi Brand in India. Large Food Brand Disaster Campaigns Ban Nostalgia Crisis Convenience Food...
