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Keywords: Online Retail
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–2.
Published: 28 March 2014
... the growing competition in the e-tailing space, especially with the entry of the world's largest online retailer (Amazon) in India. Rishab knew that to grow further in terms of SKU volumes and customer base, the existing warehouse space and the pick operations need to be optimized. eFashion was a very...
