...Rajesh Chandwani; M. Vimalkumar; Jang Bahadur Singh; Sonal Asthana Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors...

... not offer medications) was a problem. Therefore, there was an opportunity for a mental wellness platform that supported customers to sustain mental health, gave them access to counsellors if needed and connected them with clinical psychotherapists if the condition necessitated. As per the NMHS, most...