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Keywords: Radio
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–26.
Published: 10 June 2010
...Anand Kumar Jaiswal; Harit Palan; Prashant Panday; Nandan Srinath; Tapas Sen; Srinivasa Shenoy The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–27.
Published: 08 August 2008
...Anand Kumar Jaiswal; Harit Palan Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating...
