... water category. The case discusses the dilemma faced by its Managing Director and his team in light of the emerging competition. The company needs to take important decisions related to customer segment selection, product mix and introduction of new product offerings. Aava had a balanced product...

... correct or incorrect handling of administrative problems. Brand Positioning Segmentation Product Strategy New Product Introduction Brand Management Product Mix Selection Water Large It was the morning of January 10, 2011, and Behram Mehta, Managing Director of Sheelpe...