Keywords: Soaps & Detergents
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Case Studies
Indian Institute of Management Ahmedabad 1–13.
Published: 17 August 2007
... in Exhibits 1 – 7). Exhibit 1 Indian Soaps and Detergents Industry, 2003 The soaps and detergents market in India, b consisting of toilet soaps, detergent bars and detergent powders, was estimated to be INR 100 billion in 2003. 7 The liberalisation of the Indian economy...

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