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Keywords: Storytelling Framework
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Case Studies
Creating a Compelling Data Story: Inside a Search Engine's Ad Sales Strategy
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–5.
Published: 02 November 2023
... to complete Kushan's story – the 3rd Act. Using the storytelling framework and techniques described in the companion material—Creating Compelling Stories with Data: The Five Pronged Approach, help him put together an effective 10-minute pitch for the Country Head and his team. 1 The five...
Includes: Supplementary data
