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Keywords: Sunflower Oil
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–15.
Published: 19 January 2017
...Abhinandan Jain; Vivek Singh The year 2010 was coming to a close, and Kapil, Marketing Manager of GEF India Private Limited (GEF), was thinking about the future. He had drafted a brief (see Exhibit 1 ) on conducting market research to assess the health of the brand Freedom Refined Sunflower Oil...
