..., General Manager & Head Corporate Communications (LTMRHL). The authors would like to acknowledge the research support of Rahul Shukla and Girija Shankar Semuwal, AA, Communication Area, IIMA in the writing of the case. 26 08 2020 Transport Large On March 6, 2015...

..., and petrol prices in India also rising, (though not by as much as globally), more consumers were looking for cheaper transportation alternatives. Two of the large manufacturers, Hero & TVS, have also started selling the electric scooters. Compared to Hero and TVS, Thermoelectric had a much lower...