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Keywords: Travel and tourism
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Case Studies
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–16.
Published: 13 October 2017
... by visualising their mouse movements. This helps to understand what visitors are looking at while they choose to engage with select components (indicated by heatmap) Home Page Design Marketing Business Research Travel and tourism Medium One week since the first meeting, Mr. Deepak...
Case Studies
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–14.
Published: 13 October 2017
... to present illustrations of either correct or incorrect handling of administrative problems. Home Page Design Marketing Marketing Assessment Travel and Tourism Medium Dilip has always been a very passionate and expressive member of the team. He fondly recollected how his...
Case Studies
MakeMyTrip: 2013(C): Redesigning the Home Page
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–19.
Published: 13 October 2017
... or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism Medium As SohamAgarwal (CTO) mentioned, the code had evolved over a period of 10 years and was written by over 15engineers. A redesign would provide the opportunity...
