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1-3 of 3
Keywords: Travel and tourism
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–14.
Published: 13 October 2017
... Marketing Assessment Travel and Tourism Medium In early 2013, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip 1 (MMT), summoned a meeting to discuss about redesigning the MMT Homepage 2 . It was a three-hour meeting at the Hindustan Conference Room...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–19.
Published: 13 October 2017
... of either correct or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism In mid-2013 Deepak Kumar, Chairman and Group CEO of MakeMyTrip (MMT), was headed to the Hindustan conference room of the company's head office in Gurgaon...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–16.
Published: 13 October 2017
... or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism Medium One week since the first meeting, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip (MMT), called a second meeting of the homepage website redesign team...
