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Case Studies
Indian Institute of Management Ahmedabad 1–13.
Published: 01 August 2018
...Debjit Roy; Mukund Raut; Sanchit Agrawal; Shubham Agrawal Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address...

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