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Case Study| January 20 2017

A New Mission Statement for the MBC Corporation Available to Purchase

Timothy J. Feddersen;
Timothy J. Feddersen
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Susan Edwards
Susan Edwards
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Author & Article Information

This case was prepared by Susan Edwards '10 under the supervision of Professor Timothy J. Feddersen.

Publisher: Emerald Publishing
© The Kellogg School of Management at Northwestern University
2012
Cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. To order copies or request permission to reproduce materials, call 847.491.5400 or e-mail cases@kellogg.northwestern.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing.
Kellogg School of Management 1–2.
https://doi.org/10.1108/case.kellogg.2016.000005
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Case study: A New Mission Statement for the MBC Corporation

See also

Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future.

The concept this case addresses is that of the mission statement and how it is used to align an organization and its stakeholders. After students have analyzed this case, they will be able to:

  • Communicate the importance of a mission statement

  • Engage stakeholders in the creation of a mission statement

  • Implement a new mission and culture at an organization

Keywords:
Board of Directors, Communication, Leadership, Organizational Culture, Organizational Effectiveness
© The Kellogg School of Management at Northwestern University
2012
Cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. To order copies or request permission to reproduce materials, call 847.491.5400 or e-mail cases@kellogg.northwestern.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing.
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