The “Moral Complexity in Leadership” series of cases and teaching notes help business instructors harness the power of fiction to prepare students for the moral and ethical dilemmas they will face throughout their careers. Meaningful fiction challenges students intellectually and emotionally; it reveals the inner worlds of human players and enables learning that can be difficult to access through case studies, commentary, or reporting. Through literature, students will wrestle with the kinds of problems they will face as leaders looking to make courageous decisions aligned with their moral codes. The works in this series represent a wide range of settings, viewpoints, and cultural frameworks; the characters are complex and contradictory, and the systems within which they operate (whether family, organizational, or cultural) influence them in varied ways. They have been taught to executive, full- and part-time MBA student audiences for many years. The series aims to increase students' understanding of moral frameworks and enhance their skills in facilitating and participating in healthy and productive dialogue about complex and provocative issues. In this installment of the series, “Moral Distress and Rationalizations,” students will examine Allan Gurganus's “Blessed Assurance,” about a 59-year-old man named Jerry who narrates this novella by looking back on a part-time job he held when he was 19 years old, a role that still plagues him with guilt 40 years later. Working for Windlass Funerary Eventualities, Inc., his assignment was to collect weekly funeral insurance premium payments from elderly, impoverished Black people in the fictional small town of Falls, North Carolina. Windlass's practices were predatory: Customers were required to make payments every week or forfeit all compensation for their loved ones' funeral expenses, no matter how many hundreds or even thousands of dollars they had already paid. Jerry tells readers he needed the job to pay for college business courses and to help his parents, who suffered from “brown lung” (byssinosis) after working in a cotton mill for 30 years. Jerry tells the story because he still “feels bad about what went on,” and his wife says, “Telling somebody might help.” Moral Complexity in Leadership students have consistently found Gurganus's novella deeply resonant. Jerry's complicity in an unethical system over which he has little power and his tortured decision-making and rationalizations about whether to continue or to quit echo situations many students face. Even for those who have not yet encountered such situations, the story likely will be relevant soon.
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Case Study|
July 18 2024
Moral Complexity in Leadership: Moral Distress and Rationalizations “Blessed Assurance,” by Allan Gurganus Available to Purchase
This case was prepared by Professor Brooke Vuckovic and Rebecca Talbot.
Publisher: Emerald Publishing
Received:
April 26 2025
Accepted:
April 26 2025
© The Kellogg School of Management at Northwestern University
2024
Northwestern University
Cases are developed solely as the basis for class discussion and are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. This case was based on publicly available information. For pedagogical purposes, the authors might have fictionalized individuals, conversations, strategies, assessments, or other details. To order copies or to request permission to reproduce materials, call 847.491.5400, or email cases@kellogg.northwestern.edu. No part of this publication may be reproduced, stored in a retrieval system, made available to any LLM (e.g., ChatGPT), used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing.
Kellogg School of Management 1–6.
Article history
Received:
April 26 2025
Accepted:
April 26 2025
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Citation
Vuckovic B, Talbot R (2024;), "Moral Complexity in Leadership: Moral Distress and Rationalizations “Blessed Assurance,” by Allan Gurganus". Kellogg School of Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/case.kellogg.2025.000032
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