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Case Studies

Best Buy: Creating a Winning Customer Experience in Consumer Electronics

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Mohanbir Sawhney, Pallavi Goodman, Ganesan Keerthivasan
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2021.000032
Published: 11 October 2017
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