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Case Studies

A&D High Tech (B): Managing Scope Change

Available to Purchase
Mark Jeffery, Derek Yung, Alex Gershbeyn
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–7.
https://doi.org/10.1108/case.kellogg.2016.000009
Published: 20 January 2017
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Case Studies

Ariba Implementation at MED-X: Managing Earned Value

Available to Purchase
Mark Jeffery, Joseph F. Norton, Alex Gershbeyn, Derek Yung
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–15.
https://doi.org/10.1108/case.kellogg.2016.000021
Published: 20 January 2017
View article titled, Ariba Implementation at MED-X: Managing Earned Value
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Case Studies

AMG, Inc. & Forsythe Solutions: Lease vs. Buy Decisions

Available to Purchase
Mark Jeffery, H. Nevin Ekici, Cassidy Shield, Mike Conley
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–8.
https://doi.org/10.1108/case.kellogg.2016.000014
Published: 20 January 2017
View article titled, AMG, Inc. & Forsythe Solutions: Lease vs. Buy Decisions
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Case Studies

A&D High Tech (A): Managing Projects for Success

Available to Purchase
Mark Jeffery, Derek Yung, Alex Gershbeyn
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–20.
https://doi.org/10.1108/case.kellogg.2016.000008
Published: 20 January 2017
View article titled, A&D High Tech (A): Managing Projects for Success
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Case Studies

Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search

Available to Purchase
Mark Jeffery, Lisa Egli, Andy Gieraltowski, Jessica Lambert, Jason Miller, Liz Neely, Rakesh Sharma
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2016.000012
Published: 20 January 2017
View article titled, Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
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Case Studies

B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal

Available to Purchase
Mark Jeffery, James Anfield, Tim Riitters
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–21.
https://doi.org/10.1108/case.kellogg.2016.000031
Published: 20 January 2017
View article titled, B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal
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Case Studies

Supply Chain Outsourcing at DB Toys

Available to Purchase
Mark Jeffery, David Bibbs, Michael Dowhan, Daniel Grace, Lisa Jackson, Woody Maynard, Derek Yung, Steve Johnson
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–24.
https://doi.org/10.1108/case.kellogg.2016.000328
Published: 20 January 2017
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Case Studies

Strategic IT Transformation at Accenture

Available to Purchase
Mark Jeffery, Daniel Fisher, Mirron Granot, Anuj Kadyan, Albert Pho, Carlos Vasquez
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2016.000321
Published: 20 January 2017
View article titled, Strategic IT Transformation at Accenture
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Case Studies

The San Diego City Schools: Enterprise Resource Planning Return on Investment

Available to Purchase
Mark Jeffery, Nancy Kulick, Tim Riitters, Scott Abbott, Douglas Papp, Tiffany Schad, Jed Wallace, Jeff Wiemann
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2016.000363
Published: 20 January 2017
View article titled, The San Diego City Schools: Enterprise Resource Planning Return on Investment
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Case Studies

Teradata Data Mart Consolidation Return on Investment at GST

Available to Purchase
Mark Jeffery, Robert J. Sweeney, Robert J. Davis
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–20.
https://doi.org/10.1108/case.kellogg.2016.000337
Published: 20 January 2017
View article titled, Teradata Data Mart Consolidation Return on Investment at GST
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Case Studies

Meteor Solutions: Measuring the Value of Social Media Marketing

Available to Purchase
Mark Jeffery, Zev Kleinhaus, Twinkle Ling, Itaru Matsuyama, Thien Nguyen-Trung, Keita Suzuki
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–22.
https://doi.org/10.1108/case.kellogg.2016.000207
Published: 20 January 2017
View article titled, Meteor Solutions: Measuring the Value of Social Media Marketing
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Includes: Supplementary data
Case Studies

The Value of Flexibility at Global Airlines: Real Options for EDW and CRM

Available to Purchase
Mark Jeffery, Chris Rzymski, Sandeep Shah, Robert J. Sweeney
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2016.000368
Published: 20 January 2017
View article titled, The Value of Flexibility at Global Airlines: Real Options for EDW and CRM
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Case Studies

MDCM, Inc. (B): Strategic IT Portfolio Management

Available to Purchase
Mark Jeffery, Joseph F. Norton, Derek Yung
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–8.
https://doi.org/10.1108/case.kellogg.2016.000199
Published: 20 January 2017
View article titled, MDCM, Inc. (B): Strategic IT Portfolio Management
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Case Studies

MDCM, Inc. (A): IT Strategy Synchronization

Available to Purchase
Mark Jeffery, Joseph F. Norton, Derek Yung
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–9.
https://doi.org/10.1108/case.kellogg.2016.000198
Published: 20 January 2017
View article titled, MDCM, Inc. (A): IT Strategy Synchronization
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Case Studies

DuPont Tyvek®: Commercializing a Disruptive Innovation

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Mark Jeffery, Robert Cooper, Scott Buchanan
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–13.
https://doi.org/10.1108/case.kellogg.2016.000104
Published: 20 January 2017
View article titled, DuPont Tyvek®: Commercializing a Disruptive Innovation
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Case Studies

DuPont-NASCAR Marketing

Available to Purchase
Mark Jeffery, Justin Williams
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–26.
https://doi.org/10.1108/case.kellogg.2016.000105
Published: 20 January 2017
View article titled, DuPont-NASCAR Marketing
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Case Studies

Danaka Corporation: Growth Portfolio Management

Available to Purchase
Mark Jeffery, Robert Cooper, Debarshi Sengupta
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–16.
https://doi.org/10.1108/case.kellogg.2016.000090
Published: 20 January 2017
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Case Studies

Clothes ‘R’ Us Point-of-Sale Initiative: Managing IT Programs

Available to Purchase
Mark Jeffery, Joseph F. Norton, Derek Yung, Alex Gershbeyn
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–22.
https://doi.org/10.1108/case.kellogg.2016.000072
Published: 20 January 2017
View article titled, Clothes ‘R’ Us Point-of-Sale Initiative: Managing IT Programs
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Case Studies

Outsourcing at Office Supply Inc.

Available to Purchase
Mark Jeffery, James Anfield, Subhankar Bhowmick
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–19.
https://doi.org/10.1108/case.kellogg.2016.000252
Published: 20 January 2017
View article titled, Outsourcing at Office Supply Inc.
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Case Studies

Netflix Leading with Data: The Emergence of Data-Driven Video

Available to Purchase
Russell Walker, Mark Jeffery, Linus So, Sripad Sriram, Jon Nathanson, Joao Ferreira, Julia Feldmeier
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–19.
https://doi.org/10.1108/case.kellogg.2016.000232
Published: 20 January 2017
View article titled, Netflix Leading with Data: The Emergence of Data-Driven Video
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