...Jim Lecinski; Helena Bouchez Chris Pew, an expert backcountry skier, was a founder and the CEO of 12-year-old TREW Gear, a premium niche brand for technical backcountry ski apparel. TREW Gear's products–snow bibs, jackets, pants, and accessories–were selling well through independent and specialty...

... of its third-party manufacturing approach, which gives its apparel no patentable design or fabric technologies. The case uses UA's brand and advertising development as a backdrop for the current pivotal issue of how to target women to sustain growth. UA's stated goal is to build a $1.9 billion women's...

..., recording, or otherwise—without the permission of Kellogg Case Publishing. Compensation Decision making Entrepreneurship Family businesses Small & medium-sized enterprises Succession planning Women in business Apparel Small I've always wanted to build a business of my...