... for Biotechnology Management. © The Kellogg School of Management at Northwestern University 2009 Cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. The business issue...

...Tim Calkins; Ann Deming Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question...

... Healthcare Marketing Firm Biotechnology Drug Patents “Our job is quite simple,” explained Jennifer Fry, project manager at Oakdale Strategy Group, a strategy consulting firm based in Chicago. It was a cold day in early February 2011, and Fry was meeting with her team. “We've been asked to develop...