... the permission of Kellogg Case Publishing. Branding Entrepreneurship Growth Strategy Small and medium-sized enterprises Social Responsibility Women in Business Social impact Brand management Service branding Bottom of the Pyramid Empowering women Social change In the early 1990s, Leila...

... and soil, similar to those of Pomerol in Bordeaux, were well suited to merlot. The family’s first action was to sell off 14,000 cases of wine deemed below the level of quality it was seeking. Brand Management Advertising and Luxury Brands Pricing...

... an ultimatum by the CEO to turn the company's namesake product line around. She develops a marketing plan, but will it work? To analyze a mature product category within the context of its competition and consumer trends, and apply several aspects of brand management and marketing strategy to maintain market...