... Strategy Small and medium-sized enterprises Social Responsibility Women in Business Social impact Brand management Service branding Bottom of the Pyramid Empowering women Social change Hair care products Medium On a Saturday morning in January 2015, Leila Velez looked out...

... of Management. Brand Management Advertising and Luxury Brands Pricing Strategy In January 2005 the movie Sideways was released to critical acclaim. It told the story of two men in their late thirties/early forties searching for happiness while touring Santa...

... an ultimatum by the CEO to turn the company's namesake product line around. She develops a marketing plan, but will it work? To analyze a mature product category within the context of its competition and consumer trends, and apply several aspects of brand management and marketing strategy to maintain market...