Keywords: Clinical Trials
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Case Studies
Kellogg School of Management 1–15.
Published: 20 January 2017
...Tim Calkins; Ann Deming Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question...

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