Keywords: Competitive Advantage
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Case Studies
Kellogg School of Management 1–19.
Published: 20 January 2017
...James D. Dana, Jr. Considers why Blockbuster has a competitive advantage in video retailing. Details both Blockbuster's use of revenue sharing contracts with movie studios to coordinate the vertical chain and Blockbuster's “Go Home Happy” marketing campaign. Challenges readers to understand how...

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