... to Iridium's bankruptcy in August 1999. Forecasting Market Research Market Segmentation Conjoint Analysis Early in 1999, Dr. Ed Staiano, the hard-charging chief executive officer of Iridium LLC, prepared for a meeting with officials from Motorola, his previous employer. Motorola had spun off Iridium...

... with a simple chain-ratio-based forecasting model that, while simple and intuitive, was too simplistic. The company had also commissioned a research firm to develop a model-based forecast. The model-based forecast used diffusion modeling, analogy-based forecasting, and conjoint analysis to create a forecast...