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Keywords: Consumer Electronics
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Case Studies
Target Corporation: Maintaining Relevance in the 21st Century Gaming Market
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–25.
Published: 20 January 2017
... companions, “So, what are we going to do about games, Nik?” Nik Nayar, Target's merchandising manager for consumer electronics products, was exceptionally bright and usually at no loss for words. But at this moment, he slowed down and chose his words deliberately. “We don't know what's going to happen...
