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1-2 of 2
Keywords: Consumer goods
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–10.
Published: 11 October 2017
...John C. Parker This case features Lucas Lopez Lince, a rising leader in Colombian consumer goods company Grupo Familia. Lopez Lince had inherited a digital marketing program built around a newly identified customer persona–a young low-income mother. The program represented a significant shift...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–21.
Published: 20 January 2017
.... Broadcasting Industry Communications Industry Entertainment Industry Competitive Strategy Consumer Goods Management Strategy Alliance Formation Sales and Marketing New Product Marketing John Tebona, vice president of business development for TiVo, made a note as he hung up with an executive...
