... prepared foods and beverages. Charges students with defining the business and organization strategy necessary to “mainstream” the newly proven gasoline retailing concept throughout the company. To understand how corporate entrepreneurship occurs within established firms; redefine the core business...

... corporate entrepreneurship organic growth platform strategy In early 1998 Howard Heppelmann, vice president of sales and marketing for Parametric Technology Corporation (PTC), sipped his coffee and considered the problem he was facing. PTC had recently hired Heppelmann to transform its sales...