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Keywords: Cosmetics
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–23.
Published: 20 January 2017
...Anne Coughlan; Erica Goldman Mary Kay is one of the best-known direct sellers of women's cosmetics in the world. Its channel strategy is to use independent beauty consultants, who are independent distributors, to sell directly to consumers. Its compensation plan is multilevel, providing commissions...
