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Keywords: Digital video recorder
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Case Studies
TiVo Segmentation Analytics
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–9.
Published: 25 January 2016
...Moran Cerf ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVo s marketing strategy. This case was prepared...
