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Keywords: Education Industry
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–17.
Published: 20 January 2017
... of Management. Resolution Education Industry Media Government Relations Business and Politics In January of 2002 Beth Ida Stern, United Learning's director of product development, joined vice president Jim McColl in his efforts to develop an effective nonmarket strategy. Stern and McColl were...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–17.
Published: 20 January 2017
... global business. Although a small player in the larger education industry, United Learning's content development and distribution expertise had made it a leader in the supplemental media market. The company was organized in three divisions and relied primarily on a centralized, direct sales force...
