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Keywords: Ethnographic Research
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Case Studies

Microsoft Office: Gaining Insight into the Life of a College Student (B)

Available to Purchase
Mohanbir Sawhney, Ashuma Ahluwalia, Yuliya Gab, Kevin Gardiner, Alan Huang, Amit Patel, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–28.
https://doi.org/10.1108/case.kellogg.2016.000212
Published: 20 January 2017
... market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics This case was prepared by Ashuma...
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Case Studies

Microsoft Office: Gaining Insight into the Life of a College Student (A)

Available to Purchase
Mohanbir Sawhney, Ashuma Ahluwalia, Yuliya Gab, Kevin Gardiner, Alan Huang, Amit Patel, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–7.
https://doi.org/10.1108/case.kellogg.2016.000211
Published: 20 January 2017
... market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics This case was prepared by Ashuma...
View article titled, Microsoft Office: Gaining Insight into the Life of a College Student (A)
Open the PDF for Microsoft Office: Gaining Insight into the Life of a College Student (A) in another window
Add to Citation Manager for Microsoft Office: Gaining Insight into the Life of a College Student (A)
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