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Keywords: Furniture retail
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Case Studies
Aura: Designing Strategy and Status in Saudi Arabia
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–16.
Published: 23 October 2015
...Ned Smith; Andrea Meyer This case gives students the opportunity to explore the concept of organizational status as a competitive asset. CEO Noura Abdullah of Saudi furniture retailer Aura founded her company as a middle-market furniture and home goods store offering affordable yet design-savvy...
