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Keywords: Gray Marketing
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Case Studies
Sondologics: Product Diversion and MAP Violations in Internet Channels
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–14.
Published: 17 November 2016
...Anne T. Coughlan Sondologics, a manufacturer of video, audio, and gaming accessories products, was experiencing pricing and distribution problems in its channels. Numerous retailers were complaining about unfair price competition from unauthorized retailers, i.e., gray marketers, on standalone...
