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Case Studies
The Politics of Tobacco Control: A History of the U.S. Tobacco Industry
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–21.
Published: 20 January 2017
... Nonmarket Strategy Regulation Health Public Policy Crisis Management Since its beginnings in 1880, the tobacco industry had enjoyed sustained success in terms of both its market and nonmarket strategies over decades of negative health reports and legal wrangling. However, by 1996 the industry faced...
