... and Healthcare Case Competition, can be used to teach growth strategy and new product strategy. It also provides an introduction to the pharmaceutical industry. Students will be given the opportunity to think critically about the role of innovation, risk, and ethics in healthcare-related firms. When a patient...

...Anne Cohn Donnelly; Walter Scott; Shaw Kathy; Gong Millie; Morris Lydia; Roark Michael This case describes a community-based healthcare clinic and the issues facing the management and board of directors. The issues raised are common problems faced by all types of nonprofit organizations...

...Tim Calkins; Aggarwal Nayna This case looks at an important business task: forecasting a new product. The case can be used to teach finance, marketing (new product introduction), and healthcare strategy. The product is one of Amgen's most important new products: denosumab. On the surface, the case...

... HIV infection to infants during pregnancy, delivery, or breastfeeding due to inadequate resources to invest in prevention efforts. The existing procedure to diagnose infants with HIV required collecting dried blood samples at more than two hundred healthcare facilities around the country...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Thalidomide Healthcare Pharmaceuticals Patient Advocacy Non-Government Organizations Global Pharmaceuticals Celgene's decision to adopt...

..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Thalidomide Healthcare Pharmaceuticals Patient Advocacy Non-Government Organizations Global Pharmaceuticals There has never...

... of Kellogg Case Publishing. Consumer Marketing Cross-Cultural Relations Customer Service Service Management Healthcare Innovation Market Analysis Marketing Strategy Nonprofit Management Nonprofit Marketing Social Responsibility Multicultural Marketing Healthcare Medium June...