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Keywords: Innovation Adoption
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Case Studies
Trilogy Corporation: Customer Value-Based Pricing
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–25.
Published: 20 January 2017
..., recording, or otherwise—without the permission of the Kellogg School of Management. Pricing Strategy Value-Based Pricing Gain Sharing Principal Agent Problem Adverse Selection Innovation Adoption Customer-Centric Organization Design Change Management In May 2003, Steve Meyer, chief...
Case Studies
Educational Technology Corp.: Crossing the Chasm
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–24.
Published: 20 January 2017
..., mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Marketing Strategy Marketing to Non-Profit Institutions Innovation Adoption Segmentation Targeting Positioning Sales Force Strategy Interactive Learning Technologies Software...
