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Keywords: Interactive Television
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–8.
Published: 20 January 2017
...Alice M. Tybout; Julie Hennessy In 1999 TiVo was preparing to launch its digital video recorder (DVR) in the United States. The company's goal was ambitious: it hoped to revolutionize how Americans watched television and to become a central player in the emerging interactive TV industry. Although...
