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Keywords: MAP
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Case Studies
Sondologics: Product Diversion and MAP Violations in Internet Channels
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–14.
Published: 17 November 2016
... prices, which violated the Sondologics MAP (minimum advertised pricing) policy. Sondologics was considering numerous initiatives to address the MAP and gray-market problems, including retaining a third-party service to monitor pricing and distribution in the channel. Students are asked to develop...
