.... Digital Marketing Social Networks Product Launch New Media Marketing Communication Social Media Marketing B2B Marketing Brill would employ a wide array of digital tools and social media approaches to create awareness and interest in the new product, completely eschewing traditional print...

...Mohanbir Sawhney; Sachin Waikar Microsoft's Office team was developing the marketing communication plan for its new product, Office 2007. Office was a very mature product and several versions of the product had been introduced over more than 20 years. As such, the new version had to overcome...