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Keywords: Marketing Planning
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Case Studies
Harley-Davidson: Rejuvenating an Iconic Brand
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 24 April 2020
... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. branding consumer marketing corporate strategy decision-making growth strategy market research marketing planning marketing...
Case Studies
Building Hoopes Vision
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–11.
Published: 10 July 2018
... Marketing Marketing Planning Marketing Strategy Pricing Strategy Strategic Planning Strategic Positioning Eye care Small Dr. Phillip Hoopes, an ophthalmologist in Salt Lake City, Utah, slammed his car door, started the engine, and headed home. Dr. Hoopes was CEO of Hoopes Vision...
Case Studies
Uber China
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–5.
Published: 31 October 2017
... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Global Strategy Marketing Planning Marketing Strategy Mergers and Acquisitions...
Case Studies
Chlorhexidine Adoption in Nigeria
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–17.
Published: 04 October 2017
...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Health Care Marketing Marketing Planning Marketing Strategy Nonprofit Marketing Social Responsibility Society and Business Relations Health Care Medium...
Case Studies
Xbox One
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–11.
Published: 20 January 2017
..., used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Branding Consumer Marketing Marketing Marketing Communications Marketing Planning Marketing Strategy Motivation...
Case Studies
Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–5.
Published: 20 January 2017
..., photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Financial Analysis Financial Planning Marketing Marketing Planning Break-even Margin Musical Instrument Manufacturing Helmut Schmidt recently had been promoted to product manager for Hohner...
Case Studies
Kookaburra Cricket Bats: Dealing with Cannibalization
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–4.
Published: 20 January 2017
...,
mechanical, photocopying, recording, or otherwise—without the
permission of Kellogg Case Publishing. Branding Consumer Marketing Financial Analysis Market Analysis Marketing Marketing Planning Cannibalization Sports Equipment Lulu Popplewell was the category...
Case Studies
Maru Batting Center: Customer Lifetime Value
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–7.
Published: 20 January 2017
... Marketing Planning Customer Lifetime Analysis Leisure Gaming Eager to avoid being distracted by the Tokyo Kitasuna team's training for the summer 2012
Kōshien National High School Baseball Championship, Maru Keitou () moved into the back office of Maru
Batting Center (GK...
Case Studies
Keurig At Home: Managing a New Product Launch
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–19.
Published: 20 January 2017
... segment. However, a meeting with key strategic partners six months prior to launch raised questions about the product design. This prompted the Keurig management team to revisit its decisions on product design, pricing, and the marketing plan. With six months to launch, what should the company do...
