Keywords: Media
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Case Studies
Case Studies
Kellogg School of Management 1–9.
Published: 20 January 2017
... to their new lord. He came to learn that this hierarchical style was prevalent throughout the paper. While Potter was none too comfortable with this, he was less comfortable with the paper's strategy and performance. Media Leadership Change Management Strategy Implementation Customer Focus...
Case Studies
Kellogg School of Management 1–23.
Published: 20 January 2017
... competition in all of its markets. Ad rates were under pressure as advertisers began fragmenting spending across multiple platforms, including the Internet and social media, where MSO was weak. New competitors were luring readers from MSO's flagship publication, Martha Stewart Living. And in its second...
Case Studies
Kellogg School of Management 1–17.
Published: 20 January 2017
... of Management. Resolution Education Industry Media Government Relations Business and Politics In January of 2002 Beth Ida Stern, United Learning's director of product development, joined vice president Jim McColl in his efforts to develop an effective nonmarket strategy. Stern and McColl were...
Case Studies
Kellogg School of Management 1–17.
Published: 20 January 2017
... Bruce and Lea Cowlings. The company was formed as a publisher and distributor of supplemental educational media. As technology changed, AGC products evolved from 16mm films to videos and digital media. The company was still owned and operated by the Altschul family and had grown into a $16 million...
Case Studies
Kellogg School of Management 1–5.
Published: 20 January 2017
... Media After his first day on the job in January 2008, Potter never again used his reserved parking place. Three weeks after becoming the Northlands Ledger's publisher, he visited Paulus Press headquarters—owners of the Ledger and the Star—and spoke with the executive vice...
Case Studies
Kellogg School of Management 1–7.
Published: 20 January 2017
... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Crisis Management Public Relations Disaster Management Leadership Corporate Communications Media Strategy Security Management Emergency Response...

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