Keywords: Media
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Case Studies
Case Studies
Kellogg School of Management 1–17.
Published: 20 January 2017
... of Management. Resolution Education Industry Media Government Relations Business and Politics In January 2001 Jim McColl, the vice president of Evanston, Illinois–based United Learning, was completing an MBA in the evening program at the Kellogg School of Management at Northwestern University. He...
Case Studies
Kellogg School of Management 1–17.
Published: 20 January 2017
... of Management. Resolution Education Industry Media Government Relations Business and Politics In January of 2002 Beth Ida Stern, United Learning's director of product development, joined vice president Jim McColl in his efforts to develop an effective nonmarket strategy. Stern and McColl were...
Case Studies
Kellogg School of Management 1–23.
Published: 20 January 2017
... competition in all of its markets. Ad rates were under pressure as advertisers began fragmenting spending across multiple platforms, including the Internet and social media, where MSO was weak. New competitors were luring readers from MSO's flagship publication, Martha Stewart Living. And in its second...
Case Studies
Kellogg School of Management 1–9.
Published: 20 January 2017
... of the Kellogg School of Management. Leadership Change Management Strategy Implementation Customer Focus Media In January 2008 when Vincent Potter arrived to take over the publisher's job at the Northlands Ledger, he felt that employees treated him with subservient deference. His...
Case Studies
Kellogg School of Management 1–5.
Published: 20 January 2017
... of the Kellogg School of Management. Leadership Change Management Strategy Implementation Customer Focus Media After his first day on the job in January 2008, Potter never again used his reserved parking place. Three weeks after becoming the Northlands Ledger's publisher, he visited...
Case Studies
Kellogg School of Management 1–7.
Published: 20 January 2017
... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Crisis Management Public Relations Disaster Management Leadership Corporate Communications Media Strategy Security Management Emergency Response...

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