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Keywords: Medical Device Marketing
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–12.
Published: 20 January 2017
..., photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. New Product Strategy Medical Device Marketing Growth Strategy Zimmer Holdings (NYSE:ZMH) was one of the largest medical-device companies in the world and the leader in artificial knees and hips...
