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Keywords: Motorcycle
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 24 April 2020
...Neal J. Roese; Alexander Chernev Harley-Davidson's first-ever chief marketing officer has his work cut out for him as the classic American motorcycle manufacturer seeks to curb slowing sales from aging customers. The dilemma: what to do with its less known and unprofitable Buell brand, which has...
