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Keywords: Network Effects
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Case Studies
M-Pesa and Mobile Money in Kenya: Pricing for Success
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–17.
Published: 20 January 2017
..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise— without the permission of Kellogg Case Publishing. Pricing strategy Growth strategy Innovation Competitive strategy Corporate Strategy Marketing Strategy Economics Two-Sided Markets Network...
