... Social Networks Product Launch New Media Marketing Communication Social Media Marketing This case was prepared by Sachin Waikar under the supervision of Professor Mohanbir Sawhney. © The Kellogg School of Management at Northwestern University 2009 Cases are developed solely...

.... Digital Marketing Social Networks Product Launch New Media Marketing Communication Social Media Marketing B2B Marketing Brill would employ a wide array of digital tools and social media approaches to create awareness and interest in the new product, completely eschewing traditional print...