Keywords: New Product Introduction
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Case Studies
Kellogg School of Management 1–11.
Published: 20 January 2017
...Artur Raviv; Jan M. Henrich; Gero K. Steinroeder Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation. 01 04 2007 © The Kellogg...

or Create an Account

Close subscription notice
Close access options