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Keywords: Patents
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–19.
Published: 20 January 2017
... on the options imbedded in its IP rights. To provide students with an understanding of how to use brands and trademarks in conjunction with trade secrets, patents, and other forms of IP in mature markets to build and maintain innovation-based competitive advantage. This case is based on research...
