... Cause Marketing Advertising Fast Moving Consumer Goods Pet Food Established Business Julie Smith tossed the ball for her dog, Toby, a three-year-old Golden Retriever. Toby bounded off and grabbed the ball with an athletic leap. Smith did not cheer as she normally did; she was thinking about...

..., recording, or otherwise— without the permission of the Kellogg School of Management. Marketing Marketing Strategy Branding Cause Marketing Advertising Fast Moving Consumer Goods Pet Food Established Business After much debate, the Pedigree team decided to head in a new direction in 2005...