... Marketing Marketing Planning Marketing Strategy Pricing Strategy Strategic Planning Strategic Positioning Eye care Small Dr. Phillip Hoopes, an ophthalmologist in Salt Lake City, Utah, slammed his car door, started the engine, and headed home. Dr. Hoopes was CEO of Hoopes Vision...

... Pricing Strategy Strategic Positioning Ride-sharing Large Uber entered China in 2013 with a pilot program in Shanghai, the country's largest city. The ride-hailing app featured the UberBlack brand, the high-end service that delivered luxury sedans for each trip. Consistent...

... Analysis Pricing Strategy R&D Risk Management Mobile payments Medium Patrick and John Collison created the financial technology firm Stripe in 2011 to help startups process online payments. Prior to Stripe's existence, small companies had to engage with multiple providers in order...

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..., recording, or otherwise— without the permission of Kellogg Case Publishing. Competion Strategy Decision Making Distribution Channels Strategic Planning Accounting Financial Planning Cash Flow Analysis Financial Strategy Pricing Strategy Reut Cohen, CEO of Diskit Khartsan Ltd., waited...

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..., recording, or otherwise—without the permission of Kellogg Case Publishing. Branding Ethics International Marketing Health Care Marketing Marketing Strategy Pricing Strategy Strategic Positioning India Unlike many other blockbuster drugs, Synthroid managed to retain significant market...

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... be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Brand Management Marketing Strategy Marketing Plans Pricing Strategy...

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