Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Case Provider
Type
Country
Date
Availability
1-12 of 12
Keywords: Public Relations
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Case Studies
Saks Fifth Avenue and Transgender Rights
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–14.
Published: 08 November 2018
...” used the fitting room in the Chanel Ladies Designer Department. 9 Saks's senior vice president of vendor and store marketing and public relations said in January 2014: Saks & Company was founded in Washington D.C. in the 1860s as a dealer of men's clothing. 3...
Case Studies
Mending the Fractures: Creating a Multi-Stakeholder Framework for Building Shared Purpose in Unconventional Oil and Gas
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–11.
Published: 20 August 2018
..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Communication Conflict Management Cross-cultural Relations Government Policy Negotiation Politics Public Relations Social Responsibility...
Case Studies
Wal-Mart's Katrina Aid
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–7.
Published: 20 January 2017
... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Crisis Management Public Relations Disaster Management Leadership Corporate Communications Media Strategy Security Management Emergency Response...
Case Studies
The Chicago Blackhawks: Greatest Sports Business Turnaround Ever?
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–21.
Published: 20 January 2017
..., mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Change Management Competitive Strategy Corporate Strategy Decision Making Family Business General Management Leadership Marketing Organizational Culture Public Relations In January 2008, W...
Case Studies
Mercedes and the Moose Test (B)
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 20 January 2017
..., mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Business Strategy Leadership Corporate Communications Germany On October 21, 1997, just three days after...
Case Studies
Mercedes and the Moose Test (A)
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–9.
Published: 20 January 2017
..., mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Leadership Corporate Communications Germany In October 1997 Mercedes-Benz launched the A-Class, the first-ever...
Case Studies
Commonwealth Edison: The Use of Social Media in Disaster Response
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–16.
Published: 20 January 2017
... Communication Crisis Management Customer Relationship Management Public Relations Reputations Social Media Society and Business Relations Starting around 6:00 a.m. on July 11, 2011, a powerful storm swept across Chicago and the surrounding area. 1 With winds gusting up to 80 miles per...
Case Studies
Marketing the Nissan Micra and Tata Nano Using Social Media
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–12.
Published: 20 January 2017
... Consumer Marketing International Marketing Marketing Public Relations Social Media Marketing Communications On September 14, 2012, Shrada Deshpande, social media director for Tata Motors, had a meeting with the company's new managing director, Karl Slym. Slym, the former head of General Motors...
Case Studies
Arthur Andersen (B): From Waste Management to Enron
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–6.
Published: 20 January 2017
... or by any means— electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Management Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management In addition to paying...
Case Studies
Arthur Andersen (A): The Waste Management Crisis
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–11.
Published: 20 January 2017
... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Management Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management Think straight...
Case Studies
Arthur Andersen (C): The Collapse of Arthur Andersen
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–10.
Published: 20 January 2017
... or by any means— electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Management Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management In January 2002...
Case Studies
Bank of America: Consumers Fight Back
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–12.
Published: 25 March 2016
..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Crisis Management Customer Relationship Management Financial Strategy Government Policy Public Policy Public Relations Reputations Banking...
