... milk price and to then choose options with the appropriate strike price that serve as the best hedge for the farm's price risk. The objective is to expose students to an interesting but simple finance application of linear regression analysis. To solve the case, students must run several simple linear...

..., or otherwise—without the permission of the Kellogg School of Management. Decision Making Economics Regression Analysis Multiple Regression Advertising Spending Half the money I spend on advertising is wasted; the trouble is I don't know which half. —John Wanamaker, 1838–1922...