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Keywords: Retail Marketing
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–4.
Published: 20 January 2017
... the permission of the Kellogg School of Management. The author thanks Target Corporation for providing information used to prepare this case. Brand Positioning Strategic Alliances Retail Marketing Co-Branding The Target brand was launched in 1962 when the Minneapolis-based Dayton Company opened its...
